In fact, if you look throughout business history, behind every great Founder CEO is an equally great Operations Counterpart.
This counterpart has been called many different roles over time, including President, Chief Operating Officer (COO), General Manager (GM), Integrator or Chief of Staff.
The 2nd In Command is a critical role that complements the Founder CEO; the Integrator is the glue for the organization, the one who executes the business plan, holds the Leadership Team accountable, is the steady force in the organization, and who filters the Visionary’s ideas.
In the EOS® book Rocket Fuel, Gino Wickman describes how when Visionaries (Founders) get paired with their 2nd In Command it’s like ‘Rocket Fuel’ for the business, propelling it forward to new heights that were previously impossible with the Founder doing everything alone.
We believe every Founder deserves the chance to realize their vision AND have time freedom by being paired with their right fit 2nd In Command.